There are many ways that you can make sure that your website stands out in your customer’s minds. But one of the best options is personalizing the experience to better suit them. There are plenty of ways that you can incorporate e-commerce personalization on your website. Let’s look at some of the best tactics.
Personalize Product Suggestions
When someone visits your site, you can gather plenty of data about them. This will allow you to form a detailed profile, learning their interests. When they visit your site, you can show them content you know they will like. As a result, you’ll be able to instantly grab the user’s attention. If you can get this to work, it can be setting you up for a lot of future interactions. According to some studies, customers who purchased after a personalized shopping experience were 44 percent more likely to shop with the company again.
Cart Abandonment Emails
Sometimes, you will find that a user has added items to their cart, but hasn’t completed the checkout process. There are plenty of reasons why this might have happened. For example, they may have been distracted and forgotten about the cart. In this case, you can send them an email reminding them about the cart. This might be enough to get them to return to the website and complete the purchase.
Post More User Generated Content
Part of building a strong brand is building engagement with your audience. You will be able to leverage this to create a more engaging shopping experience. Post pictures of experiences that real people have had with your product. 71 percent of customers are more likely to buy a product that has been referred to them through social media.
Remembering Browsing History
You must be thinking about the way that a customer will be using your site. Because of this, you might want to offer a feature that remembers their browsing history. This will allow them to pick up where they left off during their last visit.
Personalize Your Emails
One of the easiest things that you can do is personalize your emails. Start each email with their name. Though it sounds simple, this is a great way to grab the customer’s attention. This will increase the odds of them reading the whole thing. You can take things one step further by examining the open rate to find the best time of day to send your emails.
Follow Up After an Order
Your work isn’t over once someone has made an order. Now you need to focus on building a strong relationship, this will make it easier to convince them to come back. A good way of doing this is by sending a follow-up email after they have made an order. In this case, you will want to thank them for supporting your site. You might also want to provide some information they can use to track their order.
Increasingly, brands are placing more focus on improving their e-commerce personalization. When done properly, this will help keep users on your site longer and increase the odds that they will make a purchase. It can also allow you to create a stronger relationship, boosting brand loyalty. So, it’s worth trying to incorporate some of these tactics on your site today.