Product packaging design is an art and science that combine knowledge of aesthetics, psychology, graphic design, and mathematics in a way to create new kinds of products that stand out from competing products. It incorporates the study of human psychology to determine what is attractive and appealing to people and makes products that are visually appealing as well as usable. A successful product packaging design incorporates a range of research and includes the use of colors, typography, lighting, and textures.
Some companies spend millions of dollars for professional designers. However, most small companies do not have the resources to hire highly trained designers. They prefer to save money on product packaging design and then use inexpensive methods to improve their visibility in the market. This means that they should have good product packaging design at an affordable price. They can also improve their visibility by using traditional or tried-and-tested designs.
Before starting off with your product packaging design, you should decide what kind of product you want to produce. You should also consider whether you want to develop a new product or re-use an existing product. If you intend to create a brand new product, you will need to change the physical product or add some additional components. On the other hand, re-uses may include re-using the same parts of an existing product or developing a product based on the needs and interests of a particular group of people.
When you start with your product packaging design, the first thing you should look for is how your logo or design will appear on the product. The types of product packaging should be consistent with the company’s logo or other visual icon. The color of the product should also blend in well with the background color of the packaging. If the product packaging is white, you will need to choose contrasting colors that will draw attention to your product. Remember that your product packaging design should not overpower the product.
Another important part of the product packaging design is the size of the box or container that will contain your product. The size of the box should be proportionate to the product’s size and weight. It should not be too small or too large for the product as this could have a negative effect on your product’s safety. Additionally, it should not take up a significant portion of the product’s space.
A good product packaging design should be easy to read, appealing to the eye and simple for customers to understand. Your company’s logo should be large and easy to recognize. The font used should be bold and easy to read. Furthermore, your product packaging design should clearly indicate your company’s branding and marketing message.